Product Marketing

"BAKA"

Marketing Strategy

First I would take advantage of the free options for advertising. YouTube is a great example of this. With a little time invested a person could have free advertisement available to millions of people. The popularity of you tube has not only been based around the fuzzy kitten or funny kids videos. YouTube is becoming more and more popular as a answer all site. If you ask a question to Google 9 times out of ten in the top of the results will be a link to a video on you tube about your question. So where do people go to look for anime in America? The web and there favorite search provider. So we make a few videos about the top 10 anime's of 2011 and a few about the best anime soundtracks and there we have free advertisement.

Next, now that we have a few individuals who will make it to our site through the quick links added to the videos we add our next hook. The infamous " FREE TRIAL". Now the free trial is a great hook for most companies due to the fact that 40% of individuals who sign up for these give there credit information for the free trial and forget to cancel it. This is a cheap way to steal from individuals. This also runs off many potential consumers. So our free trial will be risk free so no credit info. However there will be limited service. There will be no downloading during the trial time, it will end after 30 days and there will be a limit of 5 episodes during the time period. Just enough episodes in that their interest will be included.

Now that we have a few new visitors from our you tube videos and some recurring members from the free trial we make available the next phase. The referral program. For those are subscribers if they referral a friend the will get a free month of service and their friend will also if they join after the trial period. So after that word of mouth will be a big helper for our company.

Now in theory our subscriber base should be growing rapidly within the first year. However if it isn't we would look at advertisement in the comic and trading card category but that shouldn't be necessary.

Why use these marketing strategies you ask

1. We sell digital media so we should use digital media to market our service.
If they can't use youtube then more than likely they will not be interested in our digital services.

2.Free trials are common everywhere.
They are simply a way to inform and allow potential costumers to try merchandise they wouldn't normally.

3.Referrals are always good business.
They are free advertisement and yes you may be losing a monthly subscribers value for a short time you are gaining other subscribers and giving the original subscriber more time to become hooked to your service.